United Way | Hands On
United Way | Hands On Non Profit Organizations United Way is a global network spanning 34 countries and 1,100 communities, connecting partners, donors, and volunteers to address complex challenges. Hands On is one of its sub-brands. As one of the lead designers on the project, I create brand collateral, one-pagers, icons, social content, and mobile […]
MP&Fair
MP&Funn!!! At MP&F, people and fun are two of the most important parts of our culture. As part of the Marketing committee, our role is to create content for the agency’s social media platforms. Below are some reels I collaborated on, along with a few Retreat posters made for my teammates to make the Retreats […]
Now You See Me
Now You See Me The deck of cards will take you back into the magical movie ‘Now You See Me’, a story of a group of illusionists. The anatomy and characteristic of the famous typeface ‘Franklin Gothic’ is explored and represented on the cards. Various concepts such as magic, illusion, belief, and heist, elements and […]
In-N-Out Burger
Happily Confused IN-N-OUT BURGER ‘Happily Confused’ is a social media campaign for the brand In N Out Burger. We found that Americans spend 5.5 days a year deciding what to eat, but at In N Out Burger the decision seems even harder with all the delicious food options. So, we dedicated our campaign to all […]
Uber Treasures
Uber Treasures UBER On average, Uber riders worldwide take 14 million trips per day. These riders travel along with their belongings and millions of hidden stories. ‘Uber Treasures’ is a data-driven campaign that unveils the fun untold stories through the lost items that are returned back to riders by the drivers. It highlights Uber’s commitment […]
Warby Parker
We See You😌 WARBY PARKER ‘We See You’ is a 360° campaign for Warby Parker, a brand that focuses on customer experience. It aims to create brand affinity, make audience feel connected with glasses-wearers and taking their perspective. It is strategically planned out in different stages to increase the impact. This was one of the […]
444
444 The project becomes thrilling and exciting when challenged with rules. ‘444’ was an Art Direction complete experience. The challenge was to direct four different pitches of four different brands in four different industries. We had to create ideas and strategies for these campaigns and the rule was to own every element of the campaign. […]
Verizon
Accesstories VERIZON Verizon is well-known for its wireless phone plans, but few are aware of the tech accessories they offer. ‘Accesstories‘ is an awareness campaign for its wide variety of tech accessories. ‘Accesstories’ aims to share relatable stories of people facing tech disasters and show that Verizon has got them covered. It is a 360° […]
Escape Route
Escape Route When life feels out of control, the citizens of Earth need an escape from a humdrum routine. ‘Escape Route’ brew house is here to show the shortcut to a fantasy land. It lets one get lost in the dreams and journey to a surreal world. The branding project is an imagination of a […]
AirBnBaby
Airbnbaby AIRBNB Airbnb introduced ‘Categories’ in 2022 to organize its diverse homes into curated collections. Despite over 60 categories, millennial parents, especially those with infants and toddlers, feel overlooked. 62% of millennial parents are traveling with kids, yet they are anxious and overwhelmed about traveling with their babies. They find it challenging to be away […]