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On average, Uber riders worldwide take 14 million trips per day. These riders travel along with their belongings and millions of hidden stories. ‘Uber Treasures’ is a data-driven campaign that unveils the fun untold stories through the lost items that are returned back to riders by the drivers. It highlights Uber’s commitment to more than just a ride service and humane personality. It aims to build trust among riders.
The belongings that Uber riders travel with represent their personalities. ‘Uber Treasures’ cherishes those personalities, special incidents and stories. Uber collects data about lost and found items by the Uber riders and publish a blog called ‘Lost and Found Index‘. This index includes fun data such as most unique items lost, the most forgetful items lost, top forgetful cities and days and so on.
Vishwa Patel 2023 ©