Airbnb introduced ‘Categories’ in 2022 to organize its diverse homes into curated collections. Despite over 60 categories, millennial parents, especially those with infants and toddlers, feel overlooked. 62% of millennial parents are traveling with kids, yet they are anxious and overwhelmed about traveling with their babies. They find it challenging to be away from the comforts and safety of their homes. Recognizing this, we propose ‘The Babies Category’ on Airbnb, featuring baby-ready and baby-proofed homes to cater to parents’ needs, thus expanding Airbnb’s audience.
✨American Advertising Awards 2024 Student Judges' Choice and Gold
ROLE: Art Director, Designer
TEAM: Julia Ardila, Yuxin Yi, Vishwa Patel
SCAD Student Project
As a special incentive, the first 100 families to book a stay in the Babies Category receives an exclusive baby-themed welcome kit, adding an extra touch of warmth and comfort to their experience.