When life feels out of control, the citizens of Earth need an escape from a humdrum routine. ‘Escape Route’ brew house is here to show the shortcut to a fantasy land. It lets one get lost in the dreams and journey to a surreal world. 

The branding project is an imagination of a new beer brand. I created a brand strategy, product experience and a launch campaign that reflects brand’s vision. ‘Escape Route’ beers are based on the theme ‘Escapism’ which is a tendency to seek distraction and relief from the daily mundane life.