Imagine Nashville is a community-driven initiative that empowers residents to shape the city’s future. As the lead creative, I helped turn a simple survey into an engaging social media campaign. I created storyboards, developed videos, and designed content that made residents feel included. Working with a tight budget and deadline, I got resourceful—gathering real photos and clips, teaming up with a copywriter for powerful voiceover messaging, and building a campaign that made every resident feel included. I also worked closely with the creative director and account leads to incorporate feedback and refine the final execution. By weaving zip codes into the messaging, we reinforced that Nashville’s future is built by its people, their stories, and their voices.