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‘We See You’ is a 360° campaign for Warby Parker, a brand that focuses on customer experience. It aims to create brand affinity, make audience feel connected with glasses-wearers and taking their perspective. It is strategically planned out in different stages to increase the impact. This was one of the most fun projects as the topic was very relatable to us being glasses-wearers and we shared our authentic experiences.
With glasses also comes uncomfortable experiences. It creates a feeling of awkwardness, self-consciousness, annoyance, or low self-esteem. We developed a strategic framework that incorporates these emotions. The stage 1 includes the video ads. They share everyday instances when glasses-wearers have felt uncomfortable.
Spatial experience enhances the emotional connection. Glare on glasses is one of the most annoying experiences faced by the glasses-wearers while clicking photographs. So, we designed photobooths in public plazas for audience to be creative and playful with the glare, taking away the self-consciousness of glasses-wearers.            The only T&C: Everyone must wear glasses for their photos.
The Interior setup
Photo manipulation to be playful and have fun with glare
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