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The project becomes thrilling and exciting when challenged with rules. ‘444’ was an Art Direction complete experience. The challenge was to direct four different pitches of four different brands in four different industries. We had to create ideas and strategies for these campaigns and the rule was to own every element of the campaign. No Google, No Stock, No Mockups. These elements are either created by me or directed based on my vision.
Glossier is a new approach to beauty. It’s about fun, freedom, and being OK with yourself. While applying makeup, one sees their real reflection. ‘Mirror Moments’ embraces authentic and natural facial expressions, showcasing moments like an open-mouthed smile or a frowning face, rather than the typical portrayal of women.
BeReal is a social media app promoting authenticity and individuality. It removes the pressure of perfect images unlike other social media platforms. ‘Did you know?’ campaign shows how BeReal’s unique features allows audience to know themselves better, reflecting on unconscious behavior.
Faber Castell, a renowned stationary brand, has faced significant challenges due to the rise of technology. So, I launched a campaign ‘Imprinting Memories’ to bring back old memories and evoke a sense of nostalgia. It highlights the unique experiences that can only be achieved through the use of stationary items.
Canon’s newly launched mirrorless camera, the EOS R6, allows photographers to capture the world in all its beauty. ‘Picture Perfect Positions’ unveils the behind the shot positions that photographers take to capture those incredible shots. It highlights that the new camera is simpler, lighter, and more compact, allowing photographers to get their perfect shot.
Vishwa Patel 2023 ©
